Interview with Anuj Sehgal | Comedy Munch

Comedy Munch, a company that aims to transform people’s lives with its stress combating laughter doses along with all the physical and emotional benefits that laughter can deliver in our lives.

Comedy Munch, believes in spreading happiness and with this agenda in mind we organise happiness sessions and gigs across the country which is one stop destination for relieving out all the stress accumulated by the discomforts of life. With corporates as one of our major clientele the sessions are organised at various corporate offices for zesting up the employees and adding that dose of laughter boosting them to live up to the higher aspirations. Comedy munch has extended its platform to performing arts and came up with various initiatives like, Stage Time, Kalakaksh, and Bandipun.

As a part of its offline existence, the company does corporate events, ticketed events and exclusive events for co-working space.

“Comedy Munch is about Art, Artists, and Audience. We value art and our artists who are the creators; their work is what helps us make a stand in the market.”

1.What gets you out of bed in the morning i.e. what’s your source of motivation?

The kind of positivity the smiling faces bring around me is so encouraging.Making people laugh while making money seemed like a win-win idea. We all seek peace in these busy city lives after working 9 to 6, five days a week, I thought what if I could make those days better? That’s how I get motivated every morning and plan on spreading happiness amongst the stressful environments of any working spaces. As we are in a business of creating happiness, it does not feel that getting to work is a task in the morning. 

2. Why should people choose your product/services?

We are the only standup comedy platform in the country and unique players who are doing a horizontal play in comedy, from online to offline, i.e. Content creation, distribution, monetization and also proving stage time to the amateur and established talent and adding real commercial and artistic value to the artist.

3. What’s your competitive advantage and why can’t it be copied?

The competitive advantage is the relationship with the artist community and the venues which we have created pan India which allows us to engagethe artist on the regular basis and gives brands an opportunity to connect us both online and offline. We have created an online platform which covers all the genres of comedy in vernacular languages.

4. What risks are you facing?

As technology has been changing at the speed of light and Industrial revolution is in a process, we face a risk to keep up with the time and pace of content preferences and technology demands. However, to keep aligned to our customer needs, we are focusing to expand our reach to multiple geographies beyond Indian market and also expanding to other genres to keep our loyal subscriber base entertained and give them a reason to keep coming back to consume the content. We do not see major risk as an organization, in fact see huge opportunity to create a platform for the amateur artists to help them create a content, distribute and monetize the content created by them to various large platforms in India and abroad. We are looking to integrate technology through AI and VR to measure the experience and provide best streaming experience to our customers.

5. Have you considered any alliance/partnership?

Yes, we are open on that. If there are people who are willing to, and are able to help us grow next level or complement our business models, then we are very much open to it.

6. What are your strengths and weaknesses?

Strengths, as I said, my relationships are my strength and I think I’m a very optimistic person so I tend to handle any kind of situation very positively. Like, in the beginning, as a startup, there were lots of ups and downs in the journey, and in the early years there are generally more downs and less ups, so I think my positivity helped me to be strong and handle all challenges bravely. I do not easily give up on anything so this keeps me sane and going. As far as my weakness is concerned, I am a bit emotional. 

7.If you sold your company today, what would be the tone of the conversation? What would you want to gain? What would you want to avoid losing? 

Firstly, I would not want to sell my company, I would want to keep building it. Even in fiction if you say you would want to sell your company, I feel I would be happyIf I’m able to give it in the right hands and they are able to build up this platform to be the largest in SouthEast Asia. And about losing, I would not want to lose the relationship I have built with the artist community. For me, the artists and their art are very important. 

8. What advice would you give to someone starting out?

JUST START OUT. Don’t wait for it, just start up.

But having said that, ofcourse the emotion should be backed up by a proper business idea and obviously, identifying the problem and choosing the correct solution is very important. A lot of people are very passionate about buildup things but having a solid idea and planning out is very important, then onwards money will gradually follow.

9. How did you start Comedy Munch and how did this idea come up to you. 

Well the answer to that is, it was one evening back in 2015, I went to watchmy first comic show in Gurgaon, and I felt this can be one big platform. The fundamental idea was to make people happy and spread happiness, work towards building a stress-free society.

RAHUL ANAND

Rahul Anand (born October 4, 1997) is an Indian Entrepreneur, Blogger and Author. He is Founder and CEO of EduFlick and The IndianPreneur.

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