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Transforming the Tent, Decoration & Catering Industry into a digital reality!

In today’s world, one can buy anything and everything online. But if you are an event organizer who, lets say in the business of decorating & setting up an entire marriage venue, you would have to travel to different cities and visit huge number of dealers to purchase your materials Or thanks to the various online stores, you can place your order for some of the items, if not for all. So, wouldn’t it be easy & convenient to purchase all of the materials related to Tent, Decoration & Catering Industry items online from a single ecommerce site and get your orders door-delivered??!!
Well, that’s what we at Decornt Online Service offer to all such event organizers who are located in every part of India. We are an E-Commerce company from Nagpur where materials of the Tent, Decoration & Catering industry are sold online with the convenience of online payment & home-delivery to any part of the country.

The Pan-India market
India being the land of celebrations, events like wedding functions is the second biggest sector in the country, in which close to 60,000 crores of rupees is invested (spent) every year by the Tent, Decoration & Catering organizers for providing their service to such events as these & other ceremonial functions are conducted year-round. And with every passing year, there has been almost 20% increase in the kind of amount spent in purchasing of the items required for decorating/organizing such events. This being the current purchasing power, this industry is also marked with a lot of hassle/pain factors associated with their purchase.

Lets look at some of the major problems faced by the event organizers –

a. Limited Purchasing Locations & Choice: Decorators & Caterers still have to visit metro cities or tier-two cities to buy materials and most importantly they face the challenge of finding all the required materials under one roof which leads to additional costs in travelling to multiple locations which can be severe time-consuming. Also, due to limited choice, they miss-out on the new and emerging products and end-up losing the opportunity of improvising their business.

b. Payment insecurities: Advance payments are done with no guarantee of delivery. Credit based billings are done with no guarantee of payments.

c. Tax related documents: The buyer needs to ensure all the tax related documents is carried while the goods are in-transit, apart from paying all the overheads like packing charges, high transportation charges, labor charges & extra taxes etc.

d. Goods-in-transit: Safety of the materials is again a challenge as neither the transport company or the seller would not own the responsibility for any damage of the materials during transit and delivery. In most cases, one cannot claim for the damaged materials.

So how does Decornt helps you to mitigate these challenges?
While we are not exactly solving the above listed problems, we offer following solutions to our customers, which is one of its kind & very first time in India!

a. Online Shopping: Buyers need not incur expenditure on their travel (physical purchase). They can make their purchases at the comfort of their home and from myriad of choices available and get delivery of their Order at their door-step!
b. One-Stop Solution: In the present scenario, the caterers go to kitchen utensils shop, decorators have to go to dealers of fancy items or to a fabric dealer for buying tent related items, so-on & so-forth. By downloading our mobile app or by visiting our website, the Decorators & Caterers can purchase all their requirements at a single-go! This is the first time in India that all the materials related to Tent, Decoration & Catering industry is available under roof – our One-Stop Online Store.
c. Easy Payment options & Home Delivery: Buyer can make online payment through secured payment-gateways with all the invoices being GST-complied; need not worry about arranging for transportation as their Orders come home-delivered with 100% quality assurance.
d. Enjoy additional Offers & value-added services: Buyers can avail seasonal offers & discounts, Cash back offers, Wallet facility, etc. and track the status of their shipment and get 24/7 Customer Care service.

Even the sellers can benefit from our service –
Decornt helps the sellers to reach to the market Pan India, removing their constraint of limited customer-base. They can focus on their core production while packaging of goods, taxation & delivering the orders is taken care of by Decornt.

Our journey so far –
We conceptualized our idea in 2016 and dared to actually put together a team & started the company in 2017. We did have our share of struggles in the initial couple of months – it is hard to convince people to go digital especially in an industry which is so deep rooted in age-old way of doing business. But we trusted our instinct & went ahead with determination to make this change!

We gained good response by doing promotions of our products & service through social media in a smaller scale and started getting orders from different corners of the country. We took the next step of promotion by show-casing our idea at various Trade Fairs. So far we have participated in trade exhibitions across the country and presented our service idea. The response was great! We saw people were excited & receptive to this new idea and were ready to give it a try. Now, we have strong base of regular customers who place bulk orders and every day we are witnessing hundreds of new customers downloading our mobile app & checking out our products. Till date, we have successfully shipped thousands of Orders across India and recently launched two promotion campaigns – ‘The Decoration & Catering Day’ Sale & Diwali Sale, which was a great success. Today, we are gaining that trust we dreamt about two years ago and realizing our dream of digitalizing the Tent, Decoration & Catering Industry.

Our idea in a nutshell –
The idea is to provide an online platform for buyers to make all their business-purchases from the comfort of their homes, with multiple choices available. They should be able to view the price of each product at varying quantities, along with it shipping cost and get the delivery of their orders at their doorstep, through easy online payment options.

Visit us on www.decornt.com Or download our App from google play store https://goo.gl/SoK4rT and Apple Store https://goo.gl/UKx1Mp

RAHUL ANAND

Rahul Anand is an Indian Entrepreneur, Blogger, and Author. He was Former Founder and CEO of EduFlick and The IndianPreneur.

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