This US-Indian Link in Bio Tool is helping Creators Monetize their fame from 1 page

A new US-Indian startup, Expy – monetizable homepage builder for Indian creators, is looking to revolutionize and grow the Indian creator economy by becoming the gateway to monetization and scalability for aspiring and established creators, all from a single page. With advisors including ex-BuzzFeed producer and influencer Eric Tabach, Expy aims to provide the necessary tools to engage and monetize in a matter of minutes.

The COVID-19 pandemic has led to a surge of aspiring creators, many building followings on different social media platforms and aiming to earn from monetizing through these platforms. However – not all creators can maintain multiple platforms and not all followers want to see the same thing. This is especially true in India’s underserved, yet overwhelmingly growing creator economy, says the Director and COO of Hellostar Media Pvt. Ltd., Mr Aniruddha Roychowdhury.

The “link in bio” on creator’s social media pages then becomes air traffic control to guide their audience wherever they want to, and wasting it on 1 single link is inefficient – not all their followers will want to see the same content. At the same time, there are too many fragmented monetization tools available for creators, from tipping to exclusive content, yet it becomes difficult to manage and promote all of these without coming across as spam.

Enter Expy – a Link in Bio homepage builder that helps Indian creators share all their links and content, set up monetizable services, plus connect with their audience from a single, custom page.

What is special about Expy.Bio?
Expy is the first India and creator-focused localized monetizable homepage tool focused on making Indian creator’s growth and scaling journey simpler. All the countless built-in monetization features allows creators to diversify their revenue streams creatively, while not losing a majority of the earnings to commissions (currently, Expy offers better earning rates for digital goods like eBooks than Amazon).

Further, Expy is an all-purpose and complementary tool to a creator’s main social media platforms, on which a creator can unify their entire online persona – from sharing links to all the socials and brand deals to offering paid exclusive content. In acting like an extension of a creator’s Instagram or Twitter through the link in their bio, more traffic and reach is achieved passively by using Expy than any single link.

One of Expy’s early stage users, a Financial Education content creator with just over 10K followers on Instagram is making recurring sales on his Stock Market Guide eBook through Expy weekly without any organic or paid promotion. The Expy bio link simply sits on his profile and whoever visits it can buy his eBook directly from that one page. All while the creator is focusing on growing his own brand without worrying about making sales.

Expy is designed for creators to spend less time on it. An average monetized Expy creator spends less than 10 minutes per week on their Expy page and still makes recurring money on it.

How does Expy work?

Expy’s simple, yet powerful product design helps it stand out from any existing alternatives. It takes less than 2 minutes to set up a page, with extensive options available in 3 categories:

1. Profile Editor: In 3-clicks a creator can add any link they’d like, organize their links in folders, embed their latest content that can play directly on the page and of course, add from many different monetization features: offer personalized video or audio messages, post paid premium content, sell digital goods (like eBooks, guides, songs or anything else), receive donations and virtual gifts (like a nice Chai!).

2. Design: A creator can design their full page from scratch in a couple of clicks, and completely customize from background selection to button and font styles. At the same time, they could choose to use custom templates, created by designers around the world!

3. Rich Analytics: Imagine the best of Google Analytics but for Creators. Most creators don’t ever get to see where their followers go to from their Instagram or Twitter. Expy’s rich Analytics dashboard gives detailed data on the number of people visiting, which items perform best and even the Click-Through-Rate of links and content.

Expy brings the American creator mindset to India’s emerging creator market

The Expy.bio team, headquartered in New York, USA and offices in Kolkata, India consists of globally diverse developers, designers, marketers and visionaries. The team has collective experience in building passion and creator economy products and services, has pursued education from major establishments like London School of Economics, as well as partnership work with known influencers like Eric Tabach and firms like Ipsos, TagMango.

Together, they are passionate about solidifying the growing and largely new creator economy in India and making life easier for creators in growing their brands and earn from it. American Founder Vincent Chaglasyan comments, “the time is now for creators in India – the media tides have already turned in the US and we need to make sure that Indian creators get the same opportunities to showcase their talents and bring forth new age creativity”. Vincent is not the only one excited about India’s creator economy, with advisor, Eric Tabach, an ex-BuzzFeed producer, influencer (over 300,000 subscribers on YouTube) and currently working with Yes Theory, a Youtube Channel with over 6 million subscribers, believes that Expy possesses the infrastructure that will help creators scale their online brands, consisting of “the same tools I used to build up mine – and the best part – all of it will be from ONE PAGE.”

Expy launched their MVP back in May 2021, now with over 100 creators sharing and earning from their Expy pages. This number is set to grow exponentially with FREE sign up available and plans on launching the full power product in the next quarter, from more design and analytics features to expanded monetization opportunities from live video calls to subscription options, all from a single page.

The team shares a shared obsession of Community building and so, In addition to all, Expy is building out a community for the creators calling it “Expy Creators Crew” to collaborate and grow together, while receiving insights from established influencers in the space, like Eric – all available by creating an Expy page!

Try it out yourself by signing up on https://Expy.bio/ to become part of the early-access creator tribe and reap all the benefits early adopters get (including all commission fees being waived off – keep what you earn)!