Hoarding Wizard: Revolutionizing Outdoor Advertising with AI-Powered Smart Billboards
Transforming the Out-of-Home (OOH) Advertising Landscape with Technology
The outdoor advertising industry is undergoing a rapid transformation, and Hoarding Wizard is leading the charge. Founded in 2024 by Sripad Barik, Sandip Dash, and Ansuman Khuntia, this innovative startup is revolutionizing how advertisers, agencies, and media owners plan, manage, and scale their out-of-home (OOH) ad campaigns. Hoarding Wizard’s mission is to make outdoor advertising more efficient, impactful, and accessible through cutting-edge technology.
Introducing Smart Cast: The Future of Digital Billboards
At the heart of Hoarding Wizard’s innovation is Smart Cast, a game-changing external device that transforms traditional screens and projectors into dynamic, real-time advertising platforms. This simple plug-and-play device eliminates the need for expensive infrastructure upgrades, allowing media owners to easily convert existing static billboards into smart, digital displays. Imagine instantly updating your billboard content, displaying targeted ads based on time of day or even real-time events. Smart Cast makes this a reality.
AI-Powered Ad Management: Streamlining OOH Campaigns
Hoarding Wizard’s AI-enabled ad management system streamlines the entire process of booking, managing, and monitoring outdoor advertising campaigns. This intelligent platform empowers advertisers to effortlessly manage multiple campaigns across various locations from a centralized dashboard. Key features include:
Real-time Scheduling: Schedule your ads to appear at the optimal times for maximum impact.
Performance Tracking: Monitor the performance of your campaigns and gain valuable insights.
Dynamic Content Management: Update your ad content instantly and adapt to changing market conditions.
Automated Content Verification: Ensure your ads meet quality and compliance standards before they go live, protecting your brand reputation.
By automating traditionally manual tasks, Hoarding Wizard significantly reduces operational complexity, enabling faster ad deployments and minimizing errors.
Incubated at IIT Bhubaneswar: A Hub of Innovation
Hoarding Wizard is proudly incubated at IIT Bhubaneswar, benefiting from a vibrant ecosystem of innovation, mentorship, and cutting-edge research. This strategic incubation provides the startup with invaluable resources, technical expertise, and a network of industry leaders, accelerating its growth and development.
The Hoarding Wizard Advantage: Scalability and Impact
Hoarding Wizard’s unique value proposition lies in its ability to simplify and modernize the OOH advertising process while enhancing scalability and impact. By merging technology with creativity, the startup unlocks new possibilities for advertisers and media owners. Businesses can now launch, monitor, and adapt outdoor campaigns in real time, responding quickly to market trends and audience behavior.
Reshaping the Future of Outdoor Advertising
Hoarding Wizard is not just streamlining outdoor advertising—it’s reshaping the future of the industry. By addressing long-standing challenges like manual content management, limited scalability, and inefficient campaign oversight, the startup offers a smarter, faster, and more effective solution. As it continues to grow and innovate, Hoarding Wizard is poised to become a major player in the digital out-of-home (DOOH) market, making outdoor advertising more accessible, dynamic, and impactful for everyone involved.
