Interview with Yashraj Thakur | Digivantics

Digivantics help you to define and sharpen your vision and then help you bring it to life. Digivantics is focused on creating custom solutions that develop your messaging in order to build and drive brand awareness. Founded in 2019, Digivantics team has the smart and practical experience to develop a tailor-made creative plan of attack that will deliver amazing results.

In today’s world success involves building a brand that connects emotionally with the public in a way that aligns with its business plan. Digivantics are passionate about helping you find your creative voice and building presence. Digivantics leverage your unique strengths to choose the right approach for you, whether that be conventional or avant-garde, build strategic roadmaps that deliver results.

1. What gets you out of bed in the morning i.e what’s your source of motivation?
I wake up to be a successful entrepreneur, edit my notes, go for a jog, to look for new opportunities in business, I wake up to change people’s life by my words. I am my own motivation.

2. Why should people choose your product/services?
It totally depends on the client’s requirements. Being a digital startup, we are still trying to co-op with the upcoming trends in digital marketing and most importantly we leverage in technology, information and service to make the process seamless and easy for our clients.

3. What’s your competitive advantage and why can’t it be copied?
Competition isn’t a bad thing. If something is worth doing, there will be competition. Competition is a validation of your idea. The key is to have a different or better value proposition than your competitors. From childhood, we’ve always bargained for the products to go cheaper in price. Our aim is to deliver the services at an affordable cost for every business segment with a touch of creativity and quality through this we do have a competitive advantage over others.

4. What risks are you facing?
The biggest risk we are facing is cybersecurity for the e-commerce business, also overdoing an activity or utilizing techniques that are penalized by the search engine and social media sites can bring unfruitful results. We keep an eye on the latest trends on social media also on the daily change in algorithms. This is an indirect risk but staying updated can help all to run a successful digital agency.

5. Have you considered any alliance/partnership?
Being an early age startup, we are currently not looking for a strategic partnership. We all know that the right relationship is everything so maybe in the future we might consider checking with industry organizations and parallel businesses in the country.

6. How do you handle the pressure?
There’s always pressure to meet the client’s timelines. My mantra is a coffee break and a phone call to my best friend! Always remember to stay calm under pressure because it helps to take on things in stride and help think creatively.

7. What advice would you give to someone starting out?
My advice to them would be first Congratulations that you are starting out! Your goal should never be to start a company but focus on the change you wanna make in the society or an individual. Dare to grow, start small, master those small achievements and then focus on going big!