Khoj.city | Gurgaon Based Startup Empowering Artisans & Craftsmen
Founded by Nitika Ghosh, Khoj.city is a startup that works with a vision to empower Indian handicrafts.
In today’s highly mechanized world of bulk manufactured, monotonous products, Khoj.city strives to bring you inimitability and uniqueness through handmade products straight from their creators.
Home-based creators such as artistic individuals who create art on a small scale, as well as small businesses who might not be well equipped to take care of various aspects such as digital promotion or logistics, struggle to reach a wider audience and highlight their artistic journey while keeping up with the uniqueness of their creations.
That is where they come in.
Khoj.city helps these home-based creators realize and make the most of their skills, build a more cohesive brand identity, give direction to their artistic vision, and support their professional growth so that they can be carefree and focus on creating quality handmade products.
WHAT MAKES KHOJ.CITY UNIQUE:
Khoj.city builds a platform for artisans hidden in the deepest pockets of the country. Helping them curate a space for their creations in the market. From small scale to a bigger base, Khoj.city extends a helping hand for all. The platform offers design and branding assistance to many home-based artisans while representing their craft through their online portal. Collaborating especially with homemakers, the platform helps these artists, discover an audience for their products and curate their niche among a million categories.
Khoj.city since its launch, in May 2019 has always strived to make these artisans independent while adding wings to their skills. Through its upcoming collaborations, the platform promotes products that help in reducing the rising environmental damage, while finding channels that contribute to conserving the society and our beautiful Mother Earth.
Khoj.city’s tagline means Shehar, gully, nukkad. Khoj always looks for artisans from all the nooks.
Future planning of Khoj.city
Khoj.city is presently working towards global expansion, to reach a bigger number of artisans and customers globally. These products are also eco friendly. The team at Khoj.city stays focused on their vision of empowering Indian handicrafts and small scale entrepreneurs through government training programs. And Khoj.city is also helping artisans to do more independent projects as a brand and empowering them as a brand.
Links
Website: https://www.khoj.city/
Instagram: https://www.instagram.com/ekhojcity/
Facebook: www.facebook.com/khojcity
