Pritam Pandey | The Y Chromosome | Start Up | The IndianPreneur

Name: Pritam Pandey
Designation: Founder
Company: The Y Chromosome

Links
1.Portal: https://www.theychromosome.com
2.Facebook: https://www.facebook.com/TYChromosome
3.Twitter : https://www.twitter.com/TYChromosome
4.Instagram: https://www.instagram.com/TYChromosome
5.Pinterest: https://www.pinterest.com/TYChromosome
LinkedIn : https://www.linkedin.com/TYChromosome

1. What gets you out of bed in the morning?
I’m not really a morning person, so, my alarm, sorry, multiple alarms.

2. Why should people choose your product/service?
We, at The Y Chromosome, explore the intricacies of a man’s DNA and break the stereotypical representation of man shown by media. We cater to millennial men who are looking for tips or for practical solutions to their problems regarding fashion, health & grooming. Other websites that are doing this, don’t pay a lot of attention to the feasibility of the tips or solutions that they offer when it comes to the average Indian man.

3. What inspired you to start The Y Chromosome?
Firstly, when it comes to online men’s portals in India, there are not a lot of players in the market. Which is not the case with women’s portals where there are too many. Again, the existing players, don’t really cater to the average Indian man. That’s why I thought about starting The Y Chromosome. Also, these portals rarely share stories from the lives of the average Indian man or give him a platform to voice his opinion or share his story or his struggles. In an era, where feminism is often taken to mean the same as misandry, I felt that it was the need of the hour that men get the platform or the opportunity to share their experiences about being at the receiving end of gender stereotyping.

4. How much capital do you have and when do you expect cash flow break even?
Since ours is a bootstrapped, we are focusing more on making it self-sustainable without going astray from the reason why we started The Y Chromosome in the first place. If everything goes as planned, we’ll break even in 8 months.

5. Who are the biggest competitors and how are they doing? If there are no competitors, why?
Our biggest competitors are MensXP & GQ India. Majority of the content that they produce is related to Bollywood or Entertainment News whereas we want to be a place where the Indian man can come with any of his day to day problems. We want to make sure that he leaves with the solution.

6. What comes first for you money or emotions?
If we just wanted to make money, we would have ventured into space where there is easy money. The whole idea behind starting The Y Chromosome was to break the stereotypes that surround the Indian man. We want people to know that there are many shades to a man’s personality and that the media can’t just paint us white and black like it does.

7. Where do you see yourself in 5 years?
In 5 years’ time, I see the Y Chromosome as an up and standing men’s lifestyle portal. We want to diversify and venture into different forms of media, such as videos instead of just written media.

8. If you had the opportunity to start this business again what would you do differently?
Nothing. I would’ve just started it sooner.

9. If you sold your company today, what would be the tone of the conversation? What would you want to gain? What would you want to avoid losing?
We’re just getting started, so we’re not even thinking about that.

10. What advice would you give to someone starting out?
Follow your instincts. Don’t be scared of your competitors. Take things slow and focus on one thing at a time. Build a brand, not just a product.