Bridging the Digital Divide in Indian Tailoring: The Darzee App Revolution
In an era where technology has transformed almost every aspect of our lives, there remains a niche in India that is still untouched by the digital revolution – the tailoring industry. That’s where Tushar Singla and Raghav Mittal, the visionaries behind Darzee App, stepped in. They have embarked on a mission to close this technological gap and bring innovation to Indian tailoring.
“My trip to India opened my eyes to the untapped potential in the tailoring industry. In December 2022, while attending a friend’s wedding in India, I and my wife explored local tailors for wedding outfits. What we encountered was truly eye-opening. At the core of India’s bustling tailoring industry, we realized tailors and boutiques still heavily reliant on manual processes. From recording customer measurements and tracking orders to maintaining customer records, everything is managed painstakingly with pen and paper.” – Tushar Singla
During this enlightening journey, the seed for Darzee App was firmly planted in Tushar’s mind. The mission became crystal clear: streamline operations, elevate customer experiences, and empower these businesses through technology.
Tushar was soon joined by his relative, Raghav Mittal, as a co-founder and CTO. Together, they embarked on the journey to create Darzee App, a groundbreaking SaaS-based mobile application tailored explicitly for Indian tailors and boutique owners.
Real-time Communication Challenge
One of the most glaring issues they observed is the lack of real-time communication between tailors and their customers. After placing an order, customers often found themselves in the dark, anxiously awaiting updates on the status of their clothing. The only recourse was to repeatedly call the tailor or boutique, a process that proved cumbersome for both parties. Tailors lost precious hours fielding calls, while customers grew frustrated due to the uncertainty surrounding their orders.
Addressing the Online Footprint Challenge
According to Tushar, there is another crucial missing element – the absence of a digital presence for tailors and boutiques. In an age where consumers increasingly rely on digital platforms to explore and select products and services, the absence of an online footprint for these small businesses became strikingly apparent.
Darzee App’s Unique Features
Darzee App stands as a testament to their vision, offering tailors and boutiques a user-friendly platform for managing customer measurements, orders, invoicing, and more, all while providing customers with a digital window into the world of these artisans through the portfolio management feature.
Preserving India’s Legacy of Exquisite Garments
However, Darzee App’s vision extends beyond streamlining operations; it holds the promise of preserving and celebrating India’s rich tradition of craftsmanship. India boasts a storied history of crafting intricate garments and fabrics that have captivated the world for centuries.
In an era dominated by industrialization and fast fashion, this exceptional artistry risks fading into obscurity. Darzee App is on a mission to change that narrative. Its aim is to provide a platform where the world can once again admire the artistry, dedication, and creativity of Indian tailors and fashion designers.
Making a Meaningful Impact
Their journey, although in its early stages, has already started to make a meaningful impact on numerous boutique owners and tailors. It is opening up new realms of possibility for the entire industry, not as saviors but as catalysts for change.
