Q&A: Tarun Singh on Building Easy My Storage – Making Storage in India as Easy as Booking a Cab

Meet the founder

Tarun Singh, founder of Easy My Storage, started the company after observing how stressful and unorganized storage and shifting services are in India. People struggle with temporary space issues during relocation, renovation, studying in another city, or business inventory management — and solutions are fragmented across movers, storage providers, and opaque processes. He set out to build a tech-enabled, customer-friendly platform that simplifies the entire experience from pickup to storage to delivery under one trusted brand.

The Q&A

Q1: What inspired you to start Easy My Storage?
A: The idea came from observing how stressful and unorganized storage and shifting services are in India. People often struggle with temporary space issues during relocation, renovation, studying in another city, or business inventory management. Most solutions were fragmented — one company for movers, another for storage, and no transparency in the process. We wanted to build a tech-enabled, customer-friendly platform that simplifies the entire experience from pickup to storage to delivery under one trusted brand.

Q2: What problem are you solving in the storage market?
A: We’re solving the problem of inaccessible, unreliable, and unorganized storage solutions in India. Traditional storage options lack convenience, transparency, and trust. Customers often don’t know where their goods are stored, how secure they are, or what they’re paying for. Our goal is to make storage as easy as booking a cab — convenient, secure, affordable, and completely managed digitally.

Q3: Who is your main customer today?
A: Our customers include students, working professionals, families relocating between cities, startups, and businesses that require inventory or document storage. We also see strong demand from people renovating homes, moving abroad temporarily, or living in rented accommodations with limited space.

Q4: What makes your service different from others?
A: We’re building a complete tech-enabled storage ecosystem instead of just a warehouse business. We provide:
– Doorstep pickup and delivery
– Professional packing and moving support
– Real-time order management
– Digital inventory tracking
– Customer dashboard for managing bookings and requests
– Transparent pricing and operations
Our focus is on customer experience, convenience, and operational efficiency powered by technology.

Q5: How do you build trust with customers?
A: Trust is the foundation because customers are literally handing over their personal belongings to us. We build trust through:
– Transparent communication
– Verified teams and professional handling
– Secure storage facilities
– Consistent customer support
– Proper documentation and inventory tracking
– Technology-driven updates and order visibility
We also focus heavily on customer experience because positive word-of-mouth plays a huge role in this industry.

Q6: How do you handle storage, packing, and moving together?
A: We designed our operations to work as an integrated service rather than separate offerings. When a customer books with us, our team manages:
– Packing
– Pickup
– Transportation
– Warehouse storage
– Delivery when required
This reduces coordination issues for customers and ensures better operational control for us.

Q7: What has been your biggest operational challenge?
A: Standardizing operations while scaling. Logistics and storage involve multiple moving parts — transportation, warehouse management, customer coordination, and manpower. Maintaining consistent quality across all these areas while growing rapidly is a continuous challenge, but it has also helped us build stronger systems and processes.

Q8: How do you ensure safety and security of stored goods?
A: Security is a top priority. We ensure safety through:
– Secure warehouse facilities
– CCTV monitoring
– Proper inventory tagging and tracking
– Controlled warehouse access
– Professional packing methods
– Organized storage systems
We’re continuously improving our operational standards and security infrastructure as we scale.

Q9: What role does technology play in your business?
A: Technology is at the core of our business model. We’re not just building a storage company — we’re building a technology-driven logistics and storage platform. Our tech helps us manage:
– Customer bookings
– Inventory tracking
– Team operations
– Warehouse management
– Internal communication
– Customer dashboards and updates
We’ve developed our customer panel and are now expanding our internal team and admin systems to automate operations further. Our goal is a seamless digital experience where customers can manage their storage entirely online.

Q10: What are your growth plans for the next 2–3 years?
A: Our goal is to expand aggressively across major cities in India while strengthening our operational and technology infrastructure. We want to build:
– A strong warehousing network
– A scalable tech platform
– Faster and more efficient logistics operations
– Better customer experience through automation and AI
– We also aim to become one of the most trusted storage brands in India.

Q11: What has been the biggest learning in your entrepreneurial journey so far?
A: Execution matters more than ideas. Many people have ideas, but building systems, solving problems daily, and staying consistent during difficult phases is what truly makes a business grow. I’ve also learned the importance of building the right team and staying customer-focused.

Q12: What advice would you give to someone who wants to start a business in your industry?
A: Focus on solving a real customer problem instead of just copying existing businesses. This industry requires strong operations, trust, consistency, and patience. Build systems early, invest in technology, and pay attention to customer experience from day one. Most importantly, be prepared to handle operational challenges every single day.

Q13: What is the biggest challenge you are currently facing as a founder?
A: Balancing rapid growth with operational efficiency. As demand increases, maintaining service quality, building processes, and scaling the team simultaneously becomes difficult. Another major challenge is building scalable technology while managing day-to-day business operations.

Q14: What has been the most rewarding moment in your startup journey?
A: When customers trust us repeatedly and recommend us to others. Seeing the business grow from an idea into a functioning company with a growing team and customer base is extremely fulfilling.

Q15: How do you stay focused and motivated during difficult phases?
A: I stay focused by reminding myself why we started this journey in the first place. Challenges are part of building any startup. I also believe difficult phases teach the most valuable lessons. Staying consistent, learning continuously, and surrounding yourself with the right people helps a lot.

Q16: How do you see the industry evolving in the next few years?
A: The storage and logistics industry in India will become far more organized and technology-driven. Customers now expect convenience, transparency, and faster service. In the coming years, we’ll see:
– More demand for flexible storage
– Increased use of technology and automation
– Smarter warehouse management systems
– Better customer-facing digital platforms
– Growth in urban storage needs due to space constraints
This industry still has massive untapped potential in India.

Q17: Is there anything else you’d like our readers to know about your startup or your journey?
A: Building a startup is not as glamorous as it looks from the outside. It requires patience, consistency, problem-solving, and the ability to keep moving forward despite uncertainty. At Easy My Storage, we’re trying to build more than just a storage company — we’re building a customer-first, technology-driven brand that simplifies storage and logistics for modern India. We’re still early in our journey, but we’re focused on building something scalable, reliable, and impactful for the long term.

Quick facts about Easy My Storage
Founder: Tarun Singh
What it is: Tech-enabled storage and shifting platform
Value proposition: Storage as easy as booking a cab — convenient, secure, affordable, fully digital
Core services: Doorstep pickup & delivery, professional packing, transportation, warehouse storage, on-demand delivery
Differentiators: Real-time order management, digital inventory tracking, customer dashboard, transparent pricing
Trust builders: Verified teams, secure warehouses, CCTV monitoring, controlled access, proper documentation
Customer segments: Students, working professionals, relocating families, startups, businesses (inventory/document storage)
Tech focus: Customer panel + expanding internal/admin systems for automation
2–3 year plan: Aggressive expansion across major Indian cities, strong warehousing network, scalable tech, faster logistics, AI-driven CX
Vision: Become one of India’s most trusted storage brands