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Ashish Gulati | Foodcham | Start Up | The IndianPreneur

Brief Intro About Foodcham: At Foodcham, our primary goal is to bring a change in the food ordering system of a restaurant and bringing better customer experience to the very niche of the food Industry, i.e fine dining restaurants by replacing the already running Physical Menus. Since digitization is a reflection of the future, pushing the Menu and orders of a restaurant online fetches room for data analysis and improvement in the user experience. The primary goal is giving a command over the digital system.
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1. “What gets you out of bed in the morning?”
All the years since the first thought of turning an idea into a company, the force of not letting it fail today made me get out of bed. The alarm clocks have a snooze option, turning your dreams into reality today, may not have that option. This very thought makes me get out of my bed even after minimal hours of sleep.
2. Why should people choose your product/service?
A product is sold by the service of the product. And the service excels by the relationship one builds with the customer. Being young entrepreneurs, we are the seeds of fresh mud and all it needs to make people choose our service is the tiniest droplet of trust in our product’s stability and security.
3. What inspired you to start “Foodcham” company?
On a personal level, starting from square one and watching my company, Foodcham Technologies grow, has been the prime reason for inspiration. On a professional level, the problem case we target has a revolutionary change in the intra-dependent food ordering system in a restaurant. Trying to change a system and the vision of creating a change in a fundamental level gives rise to great inspiration to both myself, and the team.

4. How much capital do you have and when do we expect cash flow break even?
We are bootstrapped at the moment. Since, being in a B2B market, we generally cover up over integration costings per client in the initial few months. We will be a reaching a healthy breakeven in 1.5-2 years with the present rate, P.S. working to decrease this time duration. 
5. Who are the biggest competitors and how are they doing? If there are no competitors, why?
The biggest direct competitors are either in tier1 national cities or in foreign countries. The indirect competitors with similar or overlapping solutions include the PoS market providers in the restaurant market. The PoS providers are either satisfied in their domain or have already pivoted from a similar solution to a safer yet greater market of PoS systems.
6. What comes first for you money or emotions?

Emotions.

if you can satisfy others emotions, you can make money.

7. Where do you see yourself in 5 years?

In another 5 years down the line, I see myself trusting the company. Whatever be the path till the 5 years end. I believe till that time, the company will be able to stand out.

8. 
If you had the opportunity to start this business again what would you do differently?
When I started the company, being undergraduates, we had time to invest. Now the only thing I would choose to do differently would be to invest in money to save time.

9If you sold your company today, what would be the tone of the conversation? What would you want to gain? What would you want to avoid losing?
If for some reason we decide to sell out the company, I would want to gain a part of it back. Trusting the idea and the business model, I would want to hold back a part of a share in the company even if it decreases the in the time value of the company.
10. What advice would you give to someone starting out?
“Not to lose on a single day” and “You are not young enough” to start something new. You should keep thinking and reevaluate how and why things can go wrong and they will eventually turn out right someday. I personally feel that we lack behind other countries in some services due to the lack of RnD. If we keep thinking and keep on trying to build something new each day, we will ace all products and development.

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RAHUL ANAND

Rahul Anand is an Indian Entrepreneur, Blogger, and Author. He was Former Founder and CEO of EduFlick and The IndianPreneur.

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