Interview with Mr Jino Kurian and Mr Renju S S | Bookmycarservice
Any passenger car owner would receive a heavy bill at the end of services at authorized service centres. The lack of transparency and quality in the services of local mechanics let them with no choice other than taking up the expenses of service centres.
Mr Jino Kurian with 15 years of experiences in Automobile Service Industry and Mr Renju S S with more than 15 years of experience in Information technology in varies top companies turned up with the idea of Bookmycarservice.
Bookmycarservice is an online platform that allows people to avail hassle-free, fast and affordable quality services with transparency as the key factor. Their aim is to be a cost-effective and reliable solution for car repairs and services. This is a solution where people end up paying 40 per cent lesser than the authorized service stations without compromising the quality.
1. Please tell us the concept of your startup?
“Our vision is to be the most trusted innovative organization committed to customers, employees, shareholders and society”. I and my friend founded bookmycarservice – Multi Brand Car Service Station in 2016 with great vision. Car Service is a nightmare to car owners in terms of quality, time and money. We solve these problems by providing doorstep service, pick-up and drop facility, roadside assistance, AMC etc. Our services are super convenience to our customers.
2. What is your source of motivation?
How to give great car service experience to our customer. Most of the car owners are in the employee category and they cannot spend a full day to service their car. Our motto is to solve this problem and give car service hassle free.
3. Why should people choose your product/services?
Our service process is very simple and reliable. Customers can book an appointment in our portal in just three clicks. We give two options for our customers. Option 1: Our service advisor will pick-up the car from customer location, do the service at our own service station and drop back to the customer. Option 2: Our service team will go to the customer location and do general services at the doorstep. Both the options are super convenient to the customer.
4. What’s your competitive advantage and why can’t it be copied?
Our business model is not been tried by any of our competitors. We have our own garages for major repairs and doorstep service for general service.
5. There was a concept of doorstep services a few years ago, but it did not work out. What do you think must have been the reason and what is it making your company different?
Car service at Doorstep will not work out with out strong process and technical knowledge. Many try to replicate the FMCG industry to the Auto Industry. That may not succeed. We are in the auto service industry more than a decade and refined our process and systems over a period of time.
6. How easy it is to give doorstep services?
It is not easy. Our team meticulously plan the day to give on-time service to customers.
7. What risks do you face?
Customer inflow and demands are very high in certain seasons.
8. Have you considered any alliance/partnership?
Yes. Our lubricant partner is Shell Oil. We have a partnership with Amaron Battery, Mahle filters, Bridgestone Tyres, 3M car Care Etc.
9. When will you break even? How much will you need in investments?
We are in breakeven from last financial year. We are expanding in Bangalore now and need more capital to expand our network to other cities.
10. What comes first for you? Money or Emotions?
Of course emotions. Our customer smile on the face is our happiness. We value our customer’s feedback to improve our process and work culture.
11. What are your strengths?
A committed team is our strength.
12. Tell me about an accomplishment you are most proud of?
80% of our existing service stations inflow is repeat customers. Our team is really proud of it.
13. How do you handle the pressure?
There is No pressure as long as we enjoy our job.
