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Interview with Vishwas Gupta | Farms2Families

About Vishwas

Everything began with an enthusiastic personality conceived in a residential community of Uttar Pradesh, Lakhimpur. Vishwas Gupta began his career by finishing his MBA from IILM in 2008. Being an imaginative personality he never stopped and even after being a senior sales manager in reliance, he quit his activity in the wake of working for a half year and began taking a shot at his new pursuit RIKSHAW BAZARI. A very basic and low-cost venture required very few resources and gave multiple gains. By marketing some partnered companies on designed rikshaw and providing services like scratch card recharge and drinking water service by the rickshaw driver gave him an opportunity to grow. Because of the innovative Rikshaw Bazari venture, he got an offer to work with 2 organisations at Bareilly and Haldwani which he acknowledged and began executing his abilities. In any case, the fate guaranteed something unique for him, soon RIKSHAW BAZARI was shut.

Vishwas has a speciality of connecting the dots. It started when he worked along with his father on the field. His father loved farming and so does he, this bond catalysed the dream of gifting a farm to his father. For the same, with all of his energy, he started working on his new venture Trounce Education as a Managing Director along with his cousin. He managed to bring the company to a resourceful stage. Working for a long time and getting the organisation at a reputed stage he at last needs to leave the business because of the paper-work conflict with his cousin. It was the time when the hit transformed into a block and everything got broke alongside Vishwas. Thereafter, he went to his hometown with zero clues. He has been an excellent advertiser thought out in his career. He was approached by a renowned politician for the party promotion. As being a marketing enthusiast, he delivered the same in an exceptional way. It was appreciated by the party members. But, he had to leave the political party because of the conflict his family members were creating. He was totally hurt and decided to leave the sense of belongingness from his home.

Vishwas, a determined person, felt helpless and choose to go to the hills and spend some lone time to get his life on track so he went to Uttarakhand and started experiencing the nature around him. He started working in farms as a helper and it gave him a new instinct which helped him to relate himself with the organic world around him. He decided to move back to Noida and started working in the real estate business. Memories of Uttarakhand and his love for nature still prevailed in his mind. Apart from his daily routines, he added something new to his list and that was exploring organic farming. He visited various supermarkets and compared the veggies available there from the ones found in local markets. The results were perverse, the chemical content found in the samples were comparably high than the normal consumption level. Now the problem was how to eradicate chemicals from our food chain. A lot of research and observations lead to a formulation of the new venture. A day out with a friend thinking about the idea and staring at an inverted magazine (Sanjeev Kapoor) gave birth to “FARMS 2 FAMILIES”.

He took a land on lease in 2016 and started working on it. An idea where a person can experience their land getting cultivated organically. From the experiments been performed on land, it has been observed that he can grow 28 varieties of vegetables at a time. These new healthy ideas have the negligible negative impact on the health of people as well as the environment. The concept was to provide a part of the land on lease to the clients where they can monitor the production of their vegetables. Leasing attracts new investors and makes the venture trustworthy. The trust factor was the only reason which enables to convert a prospective client into a satisfied customer. Vishwas even applied for the patient and spent lots of his fund on this in 2016. In 2017 he shifted abroad in search of earning money galore to execute the further plan. He worked in Dubai for almost 9 months. After returning from abroad he’s looking for potential investors who can make his project a booming one. Currently, Vishwas’s idea is selected by Atal incubation Center BIMTECH, and they are helping Viswas to scale up the business.

FARMS 2 FAMILIES
We give a piece of agricultural land on rent; in which we grow chemical-free organic vegetables as per to the customer’s choice and taste. This product is delivered at your door-step every 5th day. We also provide customer monitoring system of the farms dedicated to them through our mobile app, to maintain their confidence that we do not use pesticides during harvesting, which is a major cause of cancer and many more deadly diseases. We have modified farming as a mobile game in the real world, which will give you real-time vegetables as a result at your doorstep.

Links
Website: www.farms2families.in
LinkedIn: https://www.linkedin.com/in/vishwas-gupta-b2b584114/
Facebook: https://www.facebook.com/farms2families/

1. What gets you out of bed in the morning i.e., what’s your source of motivation?
I get motivated by the thought of serving more people with organic vegetables and increasing my farm’s production.

2. Why should people choose your product/services?
We empower our beneficiaries to monitor their yield which helps them develop trust.

3. What’s your competitive advantage and why can’t it be copied?
We don’t just sell organic vegetables, we provide our beneficiaries with a trustworthy offering where they can monitor their farmland. Our scalable process-based model and customer relationships ensure that it can’t be copied.

4. What risks are you facing?
Effective management of people across geographies with constrained resources becomes very challenging sometimes.

5. Have you considered any alliance/partnership?
Yes, I am actively looking for strong synergies.

6. What are your cash flow projections? When will you break even? How much will you need in investments?
We break even after receiving 40 clients. We currently have 30 clients. We are looking for an investment of Rs.30 lakh.

7. What comes first for you money or emotions?
Money

8. What are your strengths and weaknesses?
My strength is a project and people management. Inability to maintain pinpoint time bound punctuality has become my recent weakness, even though I am working on it.

9. Tell me about an accomplishment you are most proud of.
Our tie-up with Rajasthan Government.

10. How do you handle the pressure?
I try to give myself more alone time in pressure situations so that I can look into my inner self and come up with a solution to the challenging situation.

11. If you sold your company today, what would be the tone of the conversation? What would you want to gain? What would you want to avoid losing?
I would ideally want a fair monetary value for selling my company. Also, I would want to retain a minority stake in my brainchild if possible.

12. What advice would you give to someone starting out?
Follow your passion, be truthful to yourself and fulfil your dream.

13. What’s the one question you were expecting most and I haven’t asked you?
I was expecting you to ask about my vision. Anyway, I will let you know my vision, which I have managed to package in a nice tagline. My vision is “Healthy nation, wealthy farmer”.

RAHUL ANAND

Rahul Anand is an Indian Entrepreneur, Blogger, and Author. He was Former Founder and CEO of EduFlick and The IndianPreneur.

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