ZORKO: Nahar Brothers On A Mission To Impact Millions Of Life

 ZORKO is an inspirational story of Nahar Brothers ( Anand Nahar and Amrit Nahar) about Social Entrepreneurship in this COVID-19 Pandemic time. When Youths of their age were busy doing Netflix and chill during the lockdown, Nahar brothers decided to utilize this time for a noble cause that touched more than 1 million lives.

I had the pleasure to interview Anand Nahar & Amrit Nahar, the founders of ZORKO. ZORKO is based on a 5,000-year-old Ayurveda system of natural healing that has its origins in the Vedic culture of India. ZORKO serves you with the best Ayurvedic ingredients that are having a magical taste, that too at a very affordable rate of Rs 30 for 7 dosages. ZORKO uses India’s Best, Natural, Handpicked Herbs, Magnificent Ingredients directly from Farmers. ZORKO has developed an Immunity Booster Powder known as ZORKO Immunity Booster in the Surat City of Gujarat.

1. What gets you out of bed in the morning i.e what’s your source of motivation?
ZORKO is the biggest source of motivation. Whether we are awake or asleep, the only thing that is on our mind is ZORKO. We have not only given our time, energy, and money, but we have also given our soul in ZORKO Immunity Booster Powder. We can’t stop in between. We can’t waste our precious time in unnecessary work, we need to keep going. We are determined to work persistently and be part of the change. There are more than 20 employees whose family livelihood is dependent on us. There are our parents, family, teachers, incubators, shareholders, and consumers who look upon us to make them proud. We can’t let them down.

2. Why should people choose your product?
The seven days dosage of ZORKO Immunity Booster comes at just Rs 30. ZORKO Immunity Booster not only makes you healthy and happy but will also contribute to the wellness of hardworking laborers, Street Food Vendors, Vegetable Vendors, Tribal area people, Street Sweepers, garbage Cleaners, etc.

Do you have Fear of catching Infectious Diseases?

Do you have Low Immunity, often gets a cough & cold?

Are Healthy products Costly?

Someone sneeze, cough & stay with less precaution make you feel discomfort?

Your children/ family/ friends don’t like the taste of Ayurvedic herbs/kadha?

You need to boost the immune system.

Many Immune Booster available in the market, which one is Authentic?

Are any things suitable for all 3 types – Vaat Cough Peeth body?

Any product that can be consumed all year, ready for all seasons?

Don’t want to have high sugar synthetic flavor drinks?

Kya baccho k liye koi achi, affordable, tasty Healthy drink hai market mai?

Answers to all the above question is ZORKO Immunity Booster.

3. What’s your competitive advantage and why can’t it be copied?
We wish everyone to copy us. India needs more Social Startups like ZORKO which can give back to society. Social Entrepreneurship is not about competition, it is about growing together and making the nation more prosperous and economically stable. We need to create more employment for India, contribute maximum in India’s GDP. Kab Tak Hum Developing Country kehlaate rahenge, We need to work together to make India -A developed nation.

All the herbs used in ZORKO Immunity Booster are bought from farmers directly thus providing a great price for farmers and a great price for us too. Win-Win situation for both. ZORKO Immunity Booster is the only Immunity booster company that has been ISO Certified, HACCP Certified ( Food Safety), and GMP Certified ( Good Manufacturing Practice).

4. Do you ever feel like you are risking your life to save others? What are your thoughts when you visit needy people during a pandemic and gift them Immunity Booster?
Risking our own lives to save millions is absolutely fine. As we are already doing very well in our lives, there was no need to start this. People, in the Beginning, told us that enjoy the lockdown, watch movies, TV, etc. But there was something inside us which didn’t allow us to stay back. The whole world is in search of Vaccine or Medicine for this coronavirus. Until we get a Vaccine or Medicine, precautions are the only way. Wear Masks, Sanitize well, and Boost Immunity. It is the only solution. To make people aware of ZORKO Immunity Booster, we left TV, Movies, Social Media, etc, and focused only on our mission and now we are happy about our decision and the outcome.

5. Have you considered any alliance/partnership?
ZORKO Immunity Booster is in Partnership with the growth story of India.

6. What are your cash flow projections? When will you break even? How much will you need in investments?
ZORKO has just started the journey. It is at the beginning of something wonderful. We, at ZORKO, are looking to touch the hearts of 130 crore Indians in the Next 5 Years. We are already incubated under the Incubation policies of the Gujarat Government. We are also recognized under Startup India Scheme by the Government of India. People from all over the country are offering Investments for ZORKO Enterprises Pvt Ltd but we are not in a hurry to get external funding. People have great faith in the management, leadership, and innovation of ZORKO.

7. What comes first for you money or emotions?
Obviously emotions. ZORKO means Zabardast. The word itself is full of excitement and emotions.

8. What are your strengths and weaknesses?
Our Biggest Strength at ZORKO is the faith of people on us. We believe in quality and commitment. People are extending their support from not only India but from Canada, Australia, the USA, etc. Most of the Startups are always at Cash Crunch, our biggest strength is being Cash-Rich Company as well as Debt-Free from the first day of the operations. We have come across people who are willing to break their Fixed Deposits in banks and invest in ZORKO. People have so much strong faith in our leadership, ethics, and management. People are very much interested in doing a partnership with us, we are regularly getting such offers. Our weakness is the Non-Utilization of Public Fund which is easily accessible to us. We believe that Public money should be handled with extra care and commitment. So we are not taking that step right now for ZORKO Enterprises Pvt Ltd.

9. Tell me about an accomplishment you are most proud of.
We both are engineering graduate with no formal education in business. My brother ( Amrit Nahar) has done his masters in Anthropology and dedicated two full years in learning about ancient Ayurveda and human consciousness, I am very proud of him. I ( Anand Nahar) am a SEBI Registered ® Research Analyst. There are only 660 such Registered ® Analyst in India and I am one of the youngest among them.

10. How do you handle the pressure?
We both have a very clear vision about future Work. We have very clear concepts about life, relationships, health, money, spirituality, materialistic things, etc. Our parents had played a vital role in making our concepts very clear. So, technically we are not under pressure easily but then also if such a situation occurs we spend good quality time with our family and feel relaxed.

11. What advice would you give to someone starting out?
In India, whenever you start your venture, Your so-called distant relatives and so-called friends immediately take your product or service for granted. They expect you to provide them for free. Providing Free is not a major problem. The major problem is giving them free doesn’t justify. It is your exploitation. Stop being exploited. Enquire these questions from them who ask for free.

We have also provided free packets to lakhs of needy people in Surat, Navsari, Bharuch, Valsad, Tapi, Dang, Narmada district of South Gujarat but this all are needy people. Understand the difference between Needy and Greedy.

Ask them a few questions.

Have they shared about your Startup on Social Media Platforms?

Have they told their friends about the goodness of your startup?

These people will share everything expect about your venture. If NO, then how are they your well-wishers. You share every political news, every Corona Update but why not about your startup.

12. As you are Gujarat based Startup. How can our readers from different parts of the country connect with ZORKO?
Because of the high demand from different regions and cities of India, we have just launched our product on Flipkart and Amazon. In general, One Packet cost Rs30 but ZORKO Immunity Booster is available with Pack of 10 Packets on Flipkart and Amazon at just Rs 290 with All India Delivery Free Delivery. So you can order anytime and anywhere.

13. Have Your Startup got any media coverage earlier?
Yes. We were recently covered by Divya Bhaskar, Sandesh TV News, City Post, etc.