Tickles is an Everything Store Parents can trust for Kids Cloth Diapers made up of Organic Fibres
Darshan K. Doshi, Founder of Tickles, and Pratik Mavani, Co-founder of Tickles, spent many sleepless nights researching to build a well-defined and high-quality product. Their idea was to create a reusable diaper that helps parents switch to eco-friendly parenting. Tickles laid its first stone in July 2019.
The Founder highlights that Tickles are an emotion of fun that correlates to people of all ethnicities and age groups. It fetches a smile on a baby’s face. “Tickles” was nominated by the team after discussing multiple brand names. Tickles symbolize fun, positivity, and innocence.
Offers Exceptional Child-Care Products
Tickles is a one-stop-shop that provides parents everywhere with child-care products that care for their child and are eco-friendly. It is based out of Gujrat. The company assures premium quality products made up of 100% cotton/natural fabric and dyes.
According to Tickles, the products are audaciously manufactured and lab-tested in India and
is looking forward to Green Parenting.
Tickles acknowledges serving products that are Chemical Free, Re-usable, & Environmentally Friendly.
Tickles has commenced its flagship product, ‘Washable / Reusable Cloth Diapers,’ in October 2020 with three different products under its cap-
● Tickles Cocoon (New-born cloth diapers for 0-3 months babies)
● Tickles Explorer (For toddlers up to three months to 4 years of children)
● Tickles Bum Buddy (Extra inserts/pads for Tickles Explorer)
The Unique Factor
Tickles differentiate itself from other competitors in the markets with its unique build quality, material, and craftsmanship. The products are soft and elegantly. They use Velour in their diapers which is a cloth blend hardly used by any of the brands.
Tickles Cloth Diaper’s packaging stands out. It comes up with an awareness card, a wash bag, and a diaper. The company has attempted to make a complete package as washing cloth diapers is ordinary nowadays.
Business Model and Strategies
The company’s current business model is to run through the digital and offline consumer space. They have limited their presence in the offline segment and are currently available only in Gujarat. However, down the line, they are aspiring to expand to PAN India.
Talking about the marketing strategies, Tickles stated that it leverages social media as much as it can. This covers cognition, branding, and marketing of the product. They also approach influencers on social media for this purpose.
Tickles is forging solid pacts with pertinent partners such as Firstcry, Amazon, and CRED. To gain exposure, they participate in many such offline and online events that are relevant to them. Darshan says, “It isn’t rocket science to understand that you get what you pay for. This is generally true for any high-quality product.
Future Plans Ahead
Tickles intend to subsidize in the fields of research and creativity and are looking forward to embracing technology. Tickles desires to prosper globally and also strives to continue contributing to nature by heading towards eco-friendly products. In the future, they want to reinforce alliances with more pertinent partners.
Tickles want everyone to take responsibility for the upcoming generation’s environment altogether. They want the parent to consider adopting green parenting principles. Tickles is on a mission to make your parenting journey better, enhanced, elegant, and green.
